Rostrum’s latest analysis of the legal sector’s evolving approach to LinkedIn is now available.
We’ve analysed more than 8,700 posts from 50 of the largest U.S. law firms to identify how effectively they’re using LinkedIn and where they can improve their social strategy.
The latest findings suggest that a growing number of law firms are highly active on the platform, but many still struggle to engage their audiences and are missing out on opportunities to capture their interest. Here’s a glimpse at some of the findings:
Are Law Firm Leaders Leveraging LinkedIn’s Potential?
This year, we’ve continued to focus on how law firm leaders are performing on LinkedIn too, analysing the profiles of 53 Managing Partners or equivalent individuals. Despite the importance of personal branding, a significant portion of law firm leaders remain inactive on the platform, highlighting a gap between potential influence and actual impact.
Where does your law firm rank?
Crafting and executing a successful LinkedIn strategy isn’t easy. Our report identifies some of the steps law firms can put in place to improve their activity and interactions on the platform, with learnings applicable for the wider professional services sector too.
To find out more about where your firm places in our league table or whether your Chair or Managing Partner made the leaderboard and for more information on how you can optimise your LinkedIn performance, download our report today:
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