There’s never a dull day in the world of social media! With regular announcements of new platform features, ever-changing algorithms and launches of challenger apps, there can be a lot of news to stay on top of when planning your social media strategies.
At Rostrum, our team of social media experts are constantly on the lookout for updates and announcements across a range of platforms, assessing how these changes can help to support and enhance our clients’ social profiles and online presence.
So, to make it easier for you to stay up to date with the latest news – and opportunities – hitting your screens, we’ve created Rostrum’s Social Media Roundup which will bring together the latest news from across the social networks that might be useful when thinking about your next campaign.
This week, we’re kicking off with Twitter
Twitter has recently rolled out an ‘Unmention’ feature which enables users to remove themselves from conversations they don’t want to be a part of.
This could be a useful tool for profiles who receive a lot of spam or inappropriate messages, as it also turns off notifications. However, it should be noted that once an account is ‘unmentioned’, the username still appears as being tagged, but the account handle is turned grey, showing others that you’ve opted out of the conversation. With this in mind, the feature needs to be used wisely. It won’t look good if you’re spotted ducking out of uncomfortable or negative conversations that your business should be responding to.
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In a new update, Instagram has taken inspiration from the new social app, BeReal, and is allowing users to capture content from their front and back cameras at the same time. They’re also testing a new feature (similar to BeReal) whereby users can upload a QR code showing a map of their exact location – the jury’s out on whether this is suitable for Instagram where many profiles are open to the public, unlike on BeReal, wh.
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A couple of weeks ago Instagram enabled business account users to boost (pay to promote) Reels directly through their profiles – rather than using the lengthier process of running the Reels as an advert through Facebook Ads
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That’s it for this week! But if you have any questions about social strategies, or would like to discuss how Rostrum could help support your social media campaigns, please don’t hesitate to get in touch on email@example.com
Rostrum is a full-service communications agency, offering PR, content and influencer marketing, social media, training and design. We are among the UK’s top 5 B2B agencies and a PR Week Top 100 agency, specialising in financial services, professional services, consumer and corporate work, as well as crisis management, content and influencer marketing and social media. Rostrum creates campaigns and content to help our clients punch above their weight and we measure everything we do, delivering exceptional value for client budgets.