Copy that cuts through is an essential part of your marketing mix. But how can you ensure that your written output is consistently high-impact, accurate, original and on-message? And – just as importantly –

A solid social media strategy is a key component within any content marketing mix, but unlike more traditional forms of media, social moves quickly. New platform features and algorithm changes are announced nearly every

Why you should consider working with a design agency to incorporate Shorthand into your next content campaign When it comes to content marketing, cutting through the noise is never an easy task. The content

What is content marketing? The term is near-ubiquitous nowadays but it still bears examination in order to ensure that brands are focusing their efforts in the right way for maximum effectiveness and efficiency. Content

Every month at Rostrum we recognise the team’s hard work by crowning a ‘hit’ and ‘bit’ winner.  The ‘hit’ being a piece of PR coverage which goes that extra mile for a client, and

ForrestBrown, the UK’s leading specialist R&D tax adviser, has retained Rostrum for its UK PR requirements.   ForrestBrown’s multi-disciplinary team is made up of qualified chartered tax advisers, accountants, lawyers, industry sector specialists and former

As the global economy enters a challenging period due to inflation, war, rising interest rates and recessionary fears it is vitally important for businesses to communicate effectively. We can expect to see a wave

Social media platforms are constantly evolving. New features are released and updates to algorithms are announced almost daily. It’s key for marketing and social media teams to stay on top of platform updates to

Managing Reputational Risk in Sport – episode 9 of the Rostrum Agency podcast is now available.  Each episode of ‘Managing Reputational Risk’ examines the communications response to a negative reputational issue. Episode nine features

There’s never a dull day in the world of social media! With regular announcements of new platform features, ever-changing algorithms and launches of challenger apps, there can be a lot of news to stay