Rostrum offers organic and paid search strategies as well as ongoing SEO support to clients, many of whom engage us to combine powerful PR and social media content with an effective search approach.
Each SEO engagement begins with an on site audit to assess indexability, page titles, page load times, etc, as well as an overall domain analysis report. Rostrum then delivers a matrix of the organic keywords currently delivering traffic, as well as overall site traffic via other key channels.
Rostrum will make recommendations on optimising your keyword real estate as part of the overall SEO project, as well as benchmarking the effectiveness of any Google Adwords spend.
Our PR programmes generate awareness of the brand which will translate into brand-related organic search traffic. Online media coverage with editorial backlinks will support improving overall visibility in Google search results. We will also optimise your traffic from social media.
Your Rostrum account team will benchmark competitors to determine what your target organic keyword consideration set should look like, as well as determining where to try and obtain quality backlinks from.
Once the SEO strategy is in place, Rostrum will monitor keyword rankings and traffic improvements as well as highlighting where to attempt to gain backlinks from (including non-press coverage related backlinks). Our team of link outreach experts will approach relevant sites and secure followed links for you.
If you want to find out more about the SEO services we offer, please get in touch firstname.lastname@example.org